Monthly Archives: August 2016

Introducing Generation Z and Social Media

  Generation Z are not only the students of today but are increasingly entering the workforce.   Generation Z, born 1995-2009, are today's generation of students - however they are increasingly entering the workforce. They have been born into a digitally integrated, globally connected and socially networked world.  Gen Z spend an estimated 10 hours 45 minutes consuming media content every day - and 2.7 hours of this is spent on social media alone. They're growing up in a world where if Facebook was a country it would be the world's largest with 1.65 billion active users, and where over half of teens check their social media feeds as the last thing they do prior to going to bed. Generation Z will bring a unique perspective to the workplace, and as we take time to understand them we can leverage the strengths of each generation and build effective multigenerational teams. Watch this short introduction video about Generation Z and Social Media and download the infographic here.    Claire Madden is a next-generational expert and keynote speaker. To find out more or to enquire to have Claire speak at your next event visit   

By | 2016-08-16T01:30:58+00:00 August 16th, 2016|Strategy|0 Comments

Job flexibility over job security: generations at work

Job flexibility over job security Job mobility and the emerging generations: In the past we've had more ladders, and people were more thinking job or career for life, whereas that's no longer the way the emerging generations tend to approach their careers.  The emerging generations have been born amidst times of unprecedented technological change which has affected their approach to education, work and life.  The convergence of mega-trends including digital disruption, artificial intelligence and global connectivity have redefined the landscape of work.  It is estimated that 40% of today's jobs will be threatened by computerisation in the next 10-15 years - and whilst some jobs will be automated, new jobs will be created.  As a result, the emerging generations often approach their careers with the mindset of  job flexibility and job mobility rather than job security. Emerging generations are often young people are not expecting to stay with an organisation for an extended period of time - hence they are hoping to attain transferable skills in a workplace that they will be able to use in other areas of life – they're looking for growth and a place they can really make a difference. Read more in this HR Daily article Replace career ladders with mobile, flexible paths.      Claire Madden is a social researcher and keynote speaker.  Find out more at 

By | 2016-08-16T01:09:26+00:00 August 16th, 2016|Strategy|0 Comments