5 Keys to Cut-Through

Here are five easy ways to help your brand grab attention and inspire action. Today's Context We are living in an era of information saturation. The key challenge for organisations of all sizes, is for their communications to cut-through all of the noise, and inspire action in their customers, staff and partners. This white paper explores five key lessons to achieve cutthrough, sourced from my interaction with leading organisations that consistently do this well. The new normal: Globally, on a daily basis, we are: Seeking information through 6 billion Google searches Communicating through 4.3 billion Facebook messages and 500 million Tweets Uploading 4 million hours of content to Youtube. From the moment we wake, we are scrolling social media platforms, receiving push notifications interrupting our momentary focus from the 2 million apps we can access on our smartphones. An incomprehensible amount of content is consistently being generated online by the global community. We’re living in an exciting era, unprecedented in the opportunities we have to connect and communicate with a global network of customers, consumers and even co-workers. The way we access information is dynamic, intuitive, seemingly organic, and from multiple channels somewhat seamlessly. From the more traditional approaches marketers have gained our precious attention (from television ads to radio, billboards and print media), to apps, social media platforms, websites, blogs and other community generated content, to Google algorithms guiding our content consuming path. It can feel that we are bombarded with information and messaging from the moment we wake til when we put our devices down to catch some sleep. Getting Cut-through At Hello Clarity we have written a free white paper on how to achieve cut through and how you can get the [...]

By | 2017-02-01T01:44:52+00:00 February 1st, 2017|Uncategorised|0 Comments

GEN Z AT WORK | Claire Madden on Sky News

Click here to watch the interview. Generation Z at Work: Generation Z (born 1995-2009) make up approximately 18% of our population, just under 1 in 10 in the workplace, but by 2025 will make up 31% of our workforce. Claire Madden was interviewed by Nadine Blayney on the Switzer program on Sky News to discuss how we can best prepare for the emergence of this new generation as employees.  Gen Z are the most technologically savvy, globally connected, socially networked generation in history.  As one Gen Z explained in a recent interview, when you wake up in the morning, the most normal first thing is to check your notifications – “naturally your hand goes to your phone and you’ll open a social media app, it’s almost muscle memory”. The digital technologies and global communication platforms so readily accessible in today's society have undoubtedly been a tool which has assisted the unprecedented breadth of connections, facilitated over social media platforms and other apps that enable efficient and convenient communication.  But as a Gen Z stated in an in-depth interview, “it creates the weird contradiction – you’re more connected and globally you’ve never been able to access more people or communicate with more people, but it’s affected face to face contact – even when you’re with someone, if it gets a bit boring or the conversation trails off you might get on your phone”. In this interview, Claire unpacks some of the implications of this technologically savvy generation entering the workforce and keys to building multigenerational teams. About Claire Madden: Claire Madden is a keynote presenter, in demand for her ability to understand and communicate the engagement styles of the emerging generations, particularly Generation Z.  To enquire about [...]

By | 2017-01-31T08:00:23+00:00 January 31st, 2017|Uncategorised|0 Comments

Top 10 Tips for Powerful Public Speaking

Whether it be a conference keynote, a boardroom briefing, a team meeting or a sales pitch, many of our jobs and roles in life require that we stand up in front of people and speak. For some, the idea of speaking in front of other people creates great anxiety and fear.  However, like anything we do, the more we learn and practice, the easier it gets. Learning to communicate confidently as a public speaker can be assisted by applying some simple keys. Here are 10 Top Tips for Powerful Public Speaking: Don’t tell the audience that you are nervous. It’s very common to feel anxious in your stomach, maybe even a bit shaky or edgy prior to delivering a presentation.  This is just nerves.  Everyone gets them.  The difference is, some people let their nerves become a distraction, and others learn to manage them.  No matter how nervous you may be feeling, resist the urge to announce in your introduction that you’re feeling nervous.  As soon as you do that, it makes everyone in the room focus on your insecurities rather than focusing on your content or the message you are wanting to communicate. Clarity of content You need to know what you are wanting to communicate before you get up on the stage.  If the content or ideas are a little fuzzy for you, they’ll be a total blur for your audience.  Work at getting clarity on your messaging before you get up on the stage, then communicate the content that you understand.  Don’t try to overcomplicate it- clarity and simplicity are key. Start in the centre of the stage How you start your presentation really has an impact.  Even if you will need [...]

By | 2017-01-31T07:54:08+00:00 January 31st, 2017|Communication|0 Comments

Characteristics of a collaborative team

Collaboration is key to cohesion and innovation in our workplaces. What are some of the signs that a team is collaborating effectively? Hallmarks of effective collaboration include: Mutual interdependence: Participants should all have a mutual interest in and care for one another. Shared successes: If someone scores a goal, the whole team celebrate and are celebrated and share in the enjoyment of it. Shared challenges: If a team member is facing a significant challenge, work load, problem, or issue - others don’t watch from a distance but take it on together. Personal value: each person is encouraged to grow and become better at what they do so that they can contribute more to the shared environment. Each part is distinct, each with his or her own place and function. But each part and person finds its meaning and value when connected to the whole. How can we value what each person brings to the whole in addition to salary? Valuing people involves creating a day-to-day experience of work where people can derive meaning and satisfaction and find enjoyment from their work. Significance together: No matter how significant an individual may be, it is only because of what they are a part of. Significance is found in being part of something bigger than yourself. Integration over separation: Rather than siloed, piecemeal, separate zones where people may independently be able to call their own shots, there is a respect and understanding that changes in one area affect others – therefore an integrated approach that values communication with the other parts is essential. Trust based: Requires putting own agendas aside to work together for common cause, purpose, mission – a uniting vision. Claire Madden is a business consultant and keynote speaker. To find [...]

By | 2016-09-20T20:27:53+00:00 September 20th, 2016|Strategy|0 Comments

Generation Y and Z at Work | Claire Madden on Sky News with Peter Switzer

[one_half last="no" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" animation_offset="" class="" id=""] How can we effectively engage Gen Y and Gen Z at work? Peter Switzer interviews Claire Madden on Sky News to unpack these new generations at work. [/one_half][one_half last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="solid" padding="" margin_top="" margin_bottom="" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" class="" id=""][/one_half][one_full last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" animation_offset="" class="" id=""]Claire Madden was interviewed by Peter Switzer on Sky News to discuss the impact of Generation Y and Generation Z on our workforce.  With their formative years shaped in times defined by global technologies and digital disruption, they are the most globally connected and digitally literate generation in history.  Their approach to work has been informed through their adaptive, responsive, agile approach to other areas of life - hence their tendency to focus on job flexibility and mobility rather than job security. And whilst we have more connections than ever before, the need for authentic community and belonging is a felt need for this generation - so where workplaces can shape a healthy culture and community they will be most likely to attract, retain and maximise the engagement of the emerging generations. For more, check out this interview with Peter Switzer and Claire Madden.   Claire Madden is a keynote speaker across Australia and internationally. For more about Claire's presentations please visit, email or call +61 2 8091 4321. [/one_full]

By | 2016-09-19T01:38:57+00:00 September 19th, 2016|Strategy|0 Comments

Introducing Generation Z and Social Media

  Generation Z are not only the students of today but are increasingly entering the workforce.   Generation Z, born 1995-2009, are today's generation of students - however they are increasingly entering the workforce. They have been born into a digitally integrated, globally connected and socially networked world.  Gen Z spend an estimated 10 hours 45 minutes consuming media content every day - and 2.7 hours of this is spent on social media alone. They're growing up in a world where if Facebook was a country it would be the world's largest with 1.65 billion active users, and where over half of teens check their social media feeds as the last thing they do prior to going to bed. Generation Z will bring a unique perspective to the workplace, and as we take time to understand them we can leverage the strengths of each generation and build effective multigenerational teams. Watch this short introduction video about Generation Z and Social Media and download the infographic here.    Claire Madden is a next-generational expert and keynote speaker. To find out more or to enquire to have Claire speak at your next event visit   

By | 2016-08-16T01:30:58+00:00 August 16th, 2016|Strategy|0 Comments

Job flexibility over job security: generations at work

Job flexibility over job security Job mobility and the emerging generations: In the past we've had more ladders, and people were more thinking job or career for life, whereas that's no longer the way the emerging generations tend to approach their careers.  The emerging generations have been born amidst times of unprecedented technological change which has affected their approach to education, work and life.  The convergence of mega-trends including digital disruption, artificial intelligence and global connectivity have redefined the landscape of work.  It is estimated that 40% of today's jobs will be threatened by computerisation in the next 10-15 years - and whilst some jobs will be automated, new jobs will be created.  As a result, the emerging generations often approach their careers with the mindset of  job flexibility and job mobility rather than job security. Emerging generations are often young people are not expecting to stay with an organisation for an extended period of time - hence they are hoping to attain transferable skills in a workplace that they will be able to use in other areas of life – they're looking for growth and a place they can really make a difference. Read more in this HR Daily article Replace career ladders with mobile, flexible paths.      Claire Madden is a social researcher and keynote speaker.  Find out more at 

By | 2016-08-16T01:09:26+00:00 August 16th, 2016|Strategy|0 Comments

The 4C’s of Effective Communication

What is communication? Communication is incredibly powerful. It shapes our lives, relationships, businesses, organisations, communities and our society.  Communication is far more than just the words we use – it’s the context of what is said, the tone, the purpose, the intentionality, non-verbal cues and the consistency of how we communicate which shapes the bigger picture. Communication always involves the “sender” and the “receiver”.  Effective communication is measured by how closely the “receiver” understands the message the “sender” was intending.  However we are always shaping and analysing messages we receive through our own lens, through our own worldview – and there is also interference which gets in between a message being encoded by the sender and understood by the receiver.  In our increasingly busy lives we are constantly interrupted with information and constant messages, so more than ever before, being intentional and effective with our communication is critical.     The 4C's of effective communication: When communicating there are 4 key areas to consider: Context Context is about who we are communicating to and understanding what our relationship and role is to that person or group of people.  Context also involves reflecting on the larger environment and background of the relationship – this will affect tone, words used, how formal or informal our communication is. Cause Cause involves considering why we are communicating.  What is the purpose of this communication?  What are we trying to achieve?  Are we wanting to inspire? Motivate? Educate? Inform? Clarity Clarity involves understanding around what we are really trying to say.  What is the message we really want our audience to hear and understand?  Are we saying that in the most effective and efficient way? We can often assume people have [...]

By | 2016-06-06T04:50:26+00:00 June 6th, 2016|Strategy|0 Comments

Crowdsourcing & the collaborative community

Embracing the power of the collaborative community: It is no longer what an organisation says about itself, but what the community says about it which now matters. Therefore brands and organisations that are engaging effectively are those that are creating opportunities for co-creation, contribution and collaboration from the boarder network. Social media platforms, blogs and other online forums provide the collaborative community an opportunity to create and vote on the content they approve of.  Consumers are empowered in an unprecedented way – now having the power to shape brands, companies, and sway public opinion. We are living in an era of user-generated content which is created and shared by the collaborative community.  This is facilitated through the breadth of connections and the ease of creating content and sharing across platforms. Examples of brands embracing the input from the collaborative community include: Advertising: such as Doritos ‘Crash the Super Bowl’ campaign – the largest online video contest where people create ads for Doritos. Branding: such as the Boaty McBoatface naming campaign - In an attempt to engage the broader community in collaboration, The Natural Environment Research Council in Britain took to the polls to let the people decide the name of their new £200 million polar research ship. The most popular vote, receiving 124,109 endorsements was “RSS Boaty McBoatface”, receiving nearly 90,000 more votes than the second choice.  The government are now faced with the challenge of navigating the opinions of the engaged crowds as they now determine whether they will adopt the name or decide on a more traditional and conservative name for this research ship, running the risk of losing the goodwill that the campaign has generated. Product development: such as Lego Ideas – where [...]

By | 2016-05-02T01:36:08+00:00 May 2nd, 2016|Strategy|0 Comments

Preparing for the workforce of 2025: Engaging new generations

By 2025, 64% of our workforce will comprise of Generations Y and Z. We are on the brink of significant intergenerational change in our workplaces. Generation Z, born 1995-2009 currently make up less than 1 in 10 workers. However they’ll comprise almost a third of the workforce (31%) by 2025.  At the other end of the spectrum, the Baby Boomers (born 1946-1964) who currently hold a lot of the leadership positions and company knowledge, comprise a quarter of today’s workforce (25%) but as they are reaching their retirement years at the upper end, they’ll be just 8% of the workforce by 2025. The millennials, also known as Generation Y (born 1980-1994) are in their key career building years as many have completed their tertiary education and have entered the workforce, making up over a third of today’s workforce (34%). This means within a decade, almost two thirds of our workplaces will be made up of Generation Y and Generation Z (64%). As these emerging generations infiltrate the workforce they will bring with them new approaches to communication, expectations of work-life balance, new engagement styles, collaborative approaches to leadership and management, as well as a global outlook and an integrated approach to technology.  Some keys to effectively building multigenerational teams in your workplace and engaging the new generations: Collaboration over authoritarian: Gen Y and Gen Z are used to having a voice. They have grown up in an era of user-generated content, where their idea of an encyclopaedia is one that they can change and contribute to. This translates to their preferences around engaging leadership styles – with the most effective styles often being those that facilitate collaboration and contribution rather than the traditional hierarchical, positional, authoritarian [...]

By | 2016-04-27T06:34:59+00:00 April 27th, 2016|Strategy|0 Comments