Hello Gen Z
HELLO GEN Z
Claire Madden, Director of Hello Clarity and Australia’s foremost social researcher in generational engagement, has masterfully synthesised a comprehensive and intriguing guide into the minds and motivations of Generation Z.
“This book has just given Generation Z a voice that will carry across the generations.” – Bernard Salt
Its pages reveal the critical importance of knowing how to engage this generation of hyperconnected, agile and adaptive digital savants as employees, consumers and emerging leaders. ‘Hello Gen Z’ is required reading for any organisation wanting to future-proof and unlock the potential of the Post-Millennials.
Visit clairemadden.com to buy a copy of Hello Gen Z.